ALTER EGO CONTENT
ALTER EGO CONTENT
WRITERS GUILD OF AMERICA
WINNING A STRIKE
“Oliver Stone”
“Martin Scorsese”
CASE STUDY >
When the WGA struck against the media moguls of all the major studios and networks, it meant fighting six conglomerates that controlled all the media. But how do fight them if you can’t get your message out. You have to seek alternative ways to get buzz.
So Chris Nolan, an expert in alternative media and WGA and DGA member, was brought on board to United Hollywood - the strike captain’s committee. Since the internet was the center of the strike – what better place to tell the writer’s side of the story. “strike life” a series of ten short movies was conceived by director/writer Chris Nolan and producer/writer, Laurie Nolan.
In addition to the comedy campaign, a series of interviews with famous directors such as Martin Scorsese and Oliver Stone supporting the strike was also directed by Chris Nolan.
By relentlessly putting out webisodes that entertained and inform people about the strike, and being continually on the offense, the media moguls gave in and the strike ended in three months.
“strikelife” – short movies