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UCLA
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Selling UCLA alumni boosters on a 250 million dollar retrofit of 50 year old Pauley Pavilion was not a slam dunk.
Pauley was in desperate need of repairs. But since building was basically dug into a hillside and needed to be excavated underground to rebuild it – it’d be easier to tear it down and start over.
Only a huge booster fund drive could save it. The result of the seven spot webisode campaign directed by Chris Sean Nolan was an unqualified success - as plans are now underway to rebuild the basketball palace.