ALTER EGO CONTENT
ALTER EGO CONTENT
SONY HDNA NETWORK
60 MILLION VIEWERS A MONTH
CASE STUDY >
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With Sony HD 1080p Blu-Ray technology, the screens were the sell. We discovered that Sony had 60 million viewers a month watching their screens in-store. And that the days of cardboard point-of-purchase displays were gone.
So we proposed creating an intra-store Sony Network. This meant aligning with Sony Pictures, TV networks, Sony BMG Music and the Playstation Division to create content that was uniquely Sony.
The result was the intra-store Sony HDNA Network – which is still in development.
The non-traditional compliment to the Amsterdam 180’s campaign focused on Sony HDNA.