Content Screening Room

CASE STUDY >

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NetZero is an Internet service provider.  When they introduced a new service called ‘NetZero Voice’ that provided local and long distance calling over dial-up and broadband Internet connections with a free computer-to-computer calling plan, they wanted something epic to drive home the free aspect of the product.

So we re-created the cold war rivalry between America and the Soviet Union – and the fascination with our free world.

                                 The centerpiece was epic spots designed for cinema and webisodes. We also designed posters,    

                                 websites and swag. The result was a campaign that brought freedom to consumers worldwide.