ALTER EGO CONTENT

CONTENT

Content.  What, How and Why?

Granted, content is a pretty dull, unimaginative word for what’s been described as a complete re-tooling of advertising from a ‘push’ medium to a ‘pull’ medium.  But whatever you call it.  The idea of content is actually a throwback to early TV when advertisers sponsored programming that entertained as well as promoted their products.  Programs that didn’t choke you with ads until you turned off the TV.  You were invited you to join the sponsor in the creative product.  So you stay tuned to the show and what the sponsor was selling.

At Alter Ego Studios, we believe  innovative, strategic content is the most effective way to advertise online or anywhere.  It’s also smarter since for a relatively small investment you can get a lot of ‘hits’ for you buck.  And you can also quantify results more precisely with on-line campaigns.

1. So what can we do for you?   1. Network Programming – the key here is to navigate the needs of a client, the agency and the development person at the network or studio.   2. On line programming – where we attract the attention of our target audience not only just with creative webisodes but with innovative on-line technologies that deliver ‘eyeballs’.  3. Cell-phone Programming - which has its own specific demands.
   

Of course, all these areas still require strategic marketing insights and objectives integrated into the entertainment.  It’s not just about being controversial or attracting millions of hits with bizzaro – it’s about a continuing a relationship with your audience.  So they stay tuned.

Currently, we are working on various content and entertainment projects for large corporations and agencies.  Helping them realize untapped potential to reach new or existing customers with alternative content solutions.

If you’d like to learn more about how we do it.  Give us a call at 310 319 5373.